Sell Your Business for What It’s Truly Worth
Veteran-owned and run by entrepreneurs who’ve bought and sold businesses ourselves. We guide you confidentially from valuation to closing.
Free · Confidential · No obligation
How can we help?
One firm for every side of the deal
Most of our clients are owners getting ready to sell. We also help owners plan an exit, buyers find the right business, and advisors look after their clients.
Selling your business?
We guide you through every step of the sale, from valuation to closing, so you get maximum value with minimal stress. We handle the details so you can focus on what’s next.
Sell a Business →Or start with a free valuation.
Not ready to sell yet?
If you’re one to five years from selling, our exit planning helps you strengthen the business and raise its value first, on your timeline.
Plan Your Exit →Buying a business?
Get access to vetted listings and straight answers at every stage, from first look to closing.
Buy a Business →Private equity group or strategic acquirer?
Our buy-side campaigns contact owners who fit your criteria directly, including businesses that aren’t listed for sale.
Talk to us →CPA, attorney or wealth advisor?
Refer a client to a broker who will treat them the way you would.
Contact us →How a sale works
How we sell your business, in six steps
- STEP 01Business valuationA free valuation so you know what your business is worth before you decide anything.
- STEP 02Prepare to listWe organize the financials and documents buyers need to make strong offers.
- STEP 03Market your businessWe market it confidentially, without revealing your name or sensitive details.
- STEP 04Qualify buyersEvery buyer is checked for funds and serious intent before any introduction.
- STEP 05Deal negotiationsWe negotiate on your behalf and structure an agreement that works.
- STEP 06Transition assistanceWe help hand over the business smoothly to your employees, clients and vendors.
Step one costs nothing
Find out what your business is worth, before you decide anything
Every sale starts with a clear number. A TrueWave broker will value your business for free and walk you through how buyers will see it. It’s confidential, and there’s no obligation to list with us.
What you get
- A realistic value range for your business, from a broker who sells businesses like yours.
- A straight conversation about what helps and what hurts your price.
- Complete confidentiality. Your employees, customers and competitors won’t know.
- No cost and no obligation. No listing agreement, no pressure.
Why TrueWave
Why owners choose TrueWave
We understand what it means to build and sell a business, because we’ve done it ourselves. As entrepreneurs and veterans, we bring firsthand experience, discipline and a service-first mindset to every client.
- We’ve been in your shoes.Our team has bought, run and sold businesses as owners. We know what it feels like to hand over something you built.
- Veteran-owned.TrueWave’s Head Broker, Joe O’Loughlin, is a U.S. Coast Guard veteran. That means discipline and a service-first mindset: we do what we say, on time, and keep you informed.
- We go find buyers.We’re active in the buyer community (forums, conferences, ETA clubs and private networks) and reach out to strategic buyers directly instead of waiting for inquiries. (ETA = entrepreneurship through acquisition: people who set out to buy a business rather than start one.)
- We also work for buyers.Our buy-side campaigns find off-market businesses for acquirers. Most Main Street brokers don’t offer this, and it means we know what serious buyers are looking for.
- One firm from Main Street to the lower middle market.From a local service business to a company with $50M in revenue, you work with one team.
Businesses we sell
Main Street to the lower middle market
Small businesses (under $5M in revenue)
We have a strong network of qualified, motivated buyers looking for businesses under $5M in revenue: owner-operators, first-time buyers and search funds (investor-backed buyers looking to acquire and run one business).
Mid-sized businesses ($5M–$50M in revenue)
We work closely with strategic buyers and private equity (PE) groups looking for businesses with $5M–$50M in revenue. A strategic buyer is a company in your industry or a related one; a PE group is an investment firm that buys and grows companies.
Industries: We sell businesses in nearly every industry, including home and commercial services, HVAC and plumbing, landscaping, commercial cleaning, insurance agencies, property management, towing and auto, retail, e-commerce, manufacturing and distribution. We can also sell the real estate your business owns along with it.
Client stories
What our clients say
TrueWave made selling our landscaping business and property super easy. They were great to work with and got us a great deal!
Luis T., Commercial Landscaping
When I decided to retire, I wanted a buyer who would care for my employees and clients like I did. TrueWave understood that right away and found the perfect fit for my business.
Teri A., Leadership & Development Training
TrueWave’s expertise made selling my HVAC company stress-free, and they connected me with several high-quality buyers.
Robert M., Commercial HVAC & Plumbing
Worked with us? Read our reviews or leave one on Google.
Who you’ll work with
Talk to a broker, not a call center
Whether you’re thinking about selling or looking to buy, our brokers take the time to understand your goals and give you straight advice.
U.S. Coast Guard veteran, UMass Amherst applied math grad, former tech sales leader, and an owner who has bought and scaled service businesses. Business broker and licensed real estate professional since 2020.
A lifelong entrepreneur who began closing high-value deals at one of New York’s largest real estate brokerages, then scaled multiple small businesses to multi-million-dollar revenues and successful exits.
A Rowan University graduate and seasoned sales professional who builds lasting client relationships, uncovers new opportunities and brings a strategic, results-focused approach to every deal.
New England College MBA and former Chief Operating Officer who built her career from the front desk up, bringing operations, finance, and process-improvement expertise to every transaction.
Locations
Where We Work
Headquartered in Quincy, MA, helping owners buy and sell businesses across the Northeast and beyond.
See all locations →At a glance
TrueWave Business Brokers at a glance
- What we do
- Business brokerage. We help owners sell their businesses and help buyers acquire them.
- Founded
- 2020
- Licensing
- Licensed real estate agency
- Ownership
- Veteran-owned and entrepreneur-led
- Headquartered in
- Quincy, MA
- States served
- Massachusetts, Rhode Island, New Hampshire, Connecticut, Maine, Vermont, and beyond
- Deal size
- Main Street to the lower middle market: buyer network for businesses under $5M in revenue; strategic and PE buyers for $5M–$50M
- Services
- Sell-side representation, free business valuation, exit planning, buy-side search campaigns, confidential marketing, negotiation and closing support, sale of business-owned real estate
- Brokers
- Joe O’Loughlin (Head Broker/CEO), Mark Alderson (Broker), Michael Kelly (Broker)
- Phone
- 978-289-3115
Common questions about TrueWave
What is TrueWave Business Brokers?
TrueWave Business Brokers is a veteran-owned business brokerage based in Quincy, MA, founded in 2020. We help owners sell businesses from Main Street size up to $50M in revenue, and we help buyers find and acquire businesses, including through buy-side search campaigns.
What does a business broker do?
A business broker manages the sale of a business for its owner. That means valuing the business, preparing it for buyers, marketing it confidentially, screening buyers, negotiating the deal and guiding it through closing. A good broker also keeps the business running smoothly while the sale happens, because you’re still the one running it.
Where does TrueWave work?
We’re based in Quincy, MA, and work with owners and buyers across the country. Our team are experienced business brokers, and TrueWave is a licensed real estate agency, so we can handle the business and any property that goes with it.
Do you sell businesses outside Massachusetts?
Yes. We have active deals well beyond Massachusetts and work with owners across the U.S.
What size businesses do you sell?
Main Street businesses through the lower middle market. Our buyer network is strongest for businesses under $5M in revenue, and we work with strategic buyers and private equity groups for businesses with $5M–$50M in revenue.
How much does a business broker charge?
We’re paid only a success fee at closing, a percentage of the sale price. There’s no upfront fee. We’ll walk you through the fee structure before you sign anything, so there are no surprises.
Is the business valuation really free?
Yes. The valuation is free and there’s no obligation to list your business with us.
Find out what your business is worth
Get a free, confidential valuation from a TrueWave broker. No obligation, no listing agreement.
TrueWave Business Brokers · Quincy, MA · Working with owners nationwide